kristina schake , 45 , ` is part of mrs clinton 's 2016 communications team '
she will help to transform politician into a softer , more accessible figure .
she previously helped turn first lady michelle obama into ` everywoman '
she advised mrs obama to perform ` mom dancing ' with jimmy kimmel .
also masterminded infamous 2011 ` undercover ' shopping trip to target .
ms schake has been working as l'oreal 's chief communications officer .
her new job could prove difficult in wake of mrs clinton 's email scandal .
mrs clinton will likely announce her run for white house this month .